product designer · ux strategy · systems thinking

Designing scalable digital experiences for complex products.

I help SaaS, B2B, B2C and game teams turn complexity into clear, useful and emotionally engaging experiences.

I work where usability, business goals and behavior meet: information architecture, interaction design, design systems, user research and product storytelling.

experience across brands

Companies and clients I’ve worked with, supported or contributed to.

big numbers

Selected signals from products, platforms and redesign work.

160+: stores supported in a major U.S. e-commerce redesign context.
$300M+: commerce revenue context across enterprise digital experience work.
1M+: learners connected to education platforms and class management experiences.
50%: estimated review time reduction in a 360 performance review platform.
40%: faster search target in a modernized legal research ecosystem.
30%: support ticket reduction target through clearer account and search flows.

featured work

Selected projects with product, business and UX impact.

B2B commerce

Highlighted case

E-commerce · B2B UX · Design systems

Streamlining the B2B Cycle

A hybrid UX strategy that brought B2C clarity into a B2B buying journey, modernizing product listing and product detail experiences for technical buyers.

Unified brand identity 50% shared components

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SaaS platform

SaaS · Research · Product strategy

Designing 360 Performance Review

A tailored platform designed to make performance reviews clearer, faster and more useful for a team of 100+ professionals.

100+ users impacted 50% review time cut

View case study

Legal ecosystem

Information architecture · Search UX

Modernizing a Legal Ecosystem

A redesign focused on centralized search, optimized reading patterns, onboarding and safer account management.

40% faster search 30% fewer tickets

View case study

EdTech

Admin UX · EdTech · Flow design

Class Management System

Simplifying class creation, editing and management flows for an education platform serving more than one million learners.

1M+ learners 10+ modules improved

View case study

Design system

Figma audit · Components · Handoff

Founders Network UX/UI Overhaul

Standardizing design assets, typography, colors and reusable components for a community platform with 1,000+ entrepreneurs.

1000+ users 50+ elements streamlined

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Game UX

Game UX · Companion app · Engagement

Fortnite Progressive Companion App

A progressive companion app concept designed to extend Fortnite’s universe beyond gameplay through real-time and personalized features.

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EdTech SaaS

LMS · B2B · Mobile-first product

Learning Management System

A customizable learning platform designed to help companies offer educational benefits and increase employee engagement with training.

70%+ mobile usage B2B education platform

View case study

about

Curious by default. Strategic by practice.

I’m Luan, a Product Designer focused on creating digital experiences that connect user needs, business objectives and interface clarity. My work spans e-commerce, SaaS, education platforms, design systems and game UX explorations.

I enjoy turning messy systems into usable structures: mapping flows, questioning assumptions, designing interfaces and aligning teams around the same product story.

Beyond the screen, I’m interested in games, behavioral science and visual communication. That mix shapes how I design: with clarity, emotion and measurable purpose.

Get to know me

skills

How I create value across the product lifecycle.

Experience Architecture

Information architecture
User flows and journey mapping
Interaction design
Usability and accessibility

Product Strategy

UX strategy and discovery
Business and KPI alignment
Research synthesis
Stakeholder communication

Design Systems

Component libraries
Design tokens and patterns
Responsive UI systems
Developer handoff

Game UX Thinking

Engagement loops
Player behavior
HUD and menu analysis
Emotional design

testimonial

“This arsenal of curiosity, design chops, and technical acumen makes Luan incredibly unique. It’s rare to find someone so well-rounded that can easily float between research, design and development.”

Sergio Ortiz · Chief Digital Officer at Falcon Consulting

writing

Thoughts on UX, strategy and games.

UX Communication

How to Navigate Design Conversations with Stakeholders

A practical guide to turning subjective design feedback into clearer, more strategic conversations. 5 min read Read article → 02

UX Strategy

How to Make Your Design More Strategic in 3 Steps

A simple way to connect design output with user value, product direction and business impact. 6 min read Read article → 03

Game UX

Mainstream UX Design vs Game UX Design

A comparison between productivity-focused UX and the emotionally driven nature of Game UX. 7 min read Read article → 04

Game UX · Video Essay

Did Games Get "Dumber," or Did Design Get Better?

A Game UX article adapted from an O Meio Noob video essay about handholding, difficulty, accessibility and the evolution of clarity in modern games. Video + article Read article →

View all articles

game ux content

Game UX and game design thinking, in Portuguese.

I also create content on O Meio Noob, where I analyze games, interfaces, player behavior and design decisions through a more accessible, entertainment-driven lens.

It is a complementary space to the portfolio: less formal than a case study, but useful for showing how I think about games, UX and player experience.

Visit O Meio Noob

say hi

Let’s design something useful, scalable and memorable.

I’m open to product design opportunities, game UX conversations, freelance projects and international collaborations.

Message me on LinkedIn Explore my work