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Design System · Platform Redesign

Founders Network UX/UI Overhaul

Standardizing a digital experience for a community of 1,000+ entrepreneurs.

context

Founders Network had inconsistent fonts, colors and scattered assets, which slowed design work, created implementation ambiguity and weakened the platform experience.

The challenge

The design files were difficult to maintain. Developers and designers lacked a reliable source of truth for typography, color, icons and reusable components.

product visuals

Examples from the platform and design system work, from feed redesign to tokenized visual foundations.

Founders Network feed high resolution
Final feed screen showing reusable content patterns.
Founders Network color palette
Standardized color palette to reduce ambiguity.
Button components documentation
Button components documented across sizes and states.
Figma file structure
File structure designed to improve collaboration and maintenance.

process

How the experience was shaped.

01

Audit and Assessment

Reviewed design files and gathered feedback to identify inconsistencies across typography, colors and assets.

02

File Structure

Organized Figma pages by sections and components so the team could quickly find, update and reuse elements.

03

Componentization

Created reusable components, typography styles, color styles and an icon library to support cleaner handoff.

impact

What changed after the redesign.

1000+
Entrepreneurs supported by the platform.
50+
Design elements streamlined.
Faster
Collaboration between design and development.

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