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UX, strategy and game design thinking in practice.
A curated editorial space for essays on design communication, research, product strategy, Game UX and the craft of making digital experiences easier to understand.
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Start with the pieces that best connect design, business and games.
22
Game UX · O Meio Noob
Weaponizing Perspective in The Last of Us Part II
How The Last of Us Part II uses control, repetition and character switching to make empathy happen through the player's hands. 03UX Strategy
How to Make Your Design More Strategic in 3 Steps
A simple way to connect design output with user value, product direction and business impact. 12UX Research
Usability Testing: From Data to Actionable Insights
A structured approach to turning usability testing observations into prioritized product improvements. 13Game UX
Mainstream UX Design vs Game UX Design
A comparison between productivity-focused UX and the emotionally driven nature of Game UX. 20Game UX
Cities: Skylines Main Menu Redesign
A redesign proposal focused on clarity, hierarchy and player orientation in a complex simulation game menu.archive
All articles, organized from newest to oldest.
22
Game UX · O Meio Noob
Weaponizing Perspective in The Last of Us Part II
How The Last of Us Part II uses control, repetition and character switching to make empathy happen through the player's hands. 21Product Design
Product Owners and UX Designers Relationship
How Product Owners and UX Designers can work together to create better product decisions. 20Game UX
Cities: Skylines Main Menu Redesign
A redesign proposal focused on clarity, hierarchy and player orientation in a complex simulation game menu. 19Game Development
Journey into Unity
What a UX/UI designer can learn by exploring Unity and understanding game implementation constraints. 18Game UX
UX Design in Games: Battlefield
A look at how interface, HUD and information hierarchy affect the player experience in a large-scale shooter. 17AI · Games
Gaming and Artificial Intelligence
How AI can shape personalization, NPC behavior, content generation and future player experiences. 16Career
Battling Impostor Syndrome
A personal reflection on self-doubt, validation and growth in a design career. 15Game UX
Exploring the Emotional Journey: My Experience Playing Death Stranding on PS5
A reflection on how pacing, systems and emotion can transform a game experience over time. 14Game UX
Mastering Game UX
Dos and don’ts for creating player experiences that feel clear, satisfying and memorable. 13Game UX
Mainstream UX Design vs Game UX Design
A comparison between productivity-focused UX and the emotionally driven nature of Game UX. 12UX Research
Usability Testing: From Data to Actionable Insights
A structured approach to turning usability testing observations into prioritized product improvements. 11Research
Understanding Your Users with Personas
How personas can help teams make user-centered decisions when they are grounded in real evidence. 10Game UX
Sony’s Dynamic Difficulty Adjustment Patent and the Future of Gaming
What adaptive difficulty can teach us about personalization, player behavior and UX in games. 09Tools
This is the Best Tool for a UI/UX Designer
A reminder that tools matter, but judgment, process and practice matter more. 08Design & Development
The Designer’s Dilemma: To Code or Not to Code?
A balanced perspective on whether designers should learn code and how technical literacy improves collaboration. 07Design Process
Best Practices for Asking Feedback as a UI/UX Designer
How to ask for feedback in a way that produces useful input instead of scattered opinions. 06Career
The Top 5 Essential Skills Every Successful UX Designer Must Have
A practical look at the skills that help designers operate with more impact across teams. 05Design Communication
Why It’s Crucial to Articulate Your Design Decisions
Design rationale is what helps teams understand, trust and build the right solution. 04UX Design
Top 5 Core UX Design Principles
A compact overview of principles that help digital products become clearer, easier and more useful. 03UX Strategy
How to Make Your Design More Strategic in 3 Steps
A simple way to connect design output with user value, product direction and business impact. 02UX Communication
How to Navigate Design Conversations with Stakeholders
A practical guide to turning subjective design feedback into clearer, more strategic conversations. 01Game UX · Video Essay
Did Games Get "Dumber," or Did Design Get Better?
A Game UX article adapted from an O Meio Noob video essay about handholding, difficulty, accessibility and the evolution of clarity in modern games.keep exploring