about

From architecture to product design, shaping digital experiences with structure, clarity and emotion.

trajectory

A multidisciplinary path into product design.

01

Architecture shaped my systems thinking.

I started in Architecture and Urbanism, where I learned how people move through spaces, how structure influences behavior and how visual decisions affect understanding. That foundation still shapes how I think about digital products.

02

Technology turned that thinking into interaction.

Studying Computer Science gave me a stronger understanding of how digital products are built. It helped me collaborate with developers, document decisions clearly and design interfaces with implementation in mind.

03

UX connected business, usability and behavior.

My work in UX/UI grew across consulting, education platforms, SaaS tools and enterprise e-commerce. I became especially interested in simplifying complex workflows without losing the business logic behind them.

04

Game UX became the next frontier.

Games have always influenced how I think about engagement, emotion and motivation. Today, I explore Game UX as a way to connect usability with player behavior, feedback loops and memorable experiences.

career in numbers

A few numbers behind my design trajectory.

10+
years across architecture, visual design, web and digital product work.
5+
years focused on UX/UI, product design and interface systems.
1M+
learners impacted through education products and operational platforms.
100+
professionals supported through a custom 360 performance review experience.
50+
design elements streamlined in a platform design system overhaul.
4
main domains explored deeply: commerce, SaaS, EdTech and Game UX.

resume / cv

Luan Rosa

Product Designer · UX/UI Designer · Game UX Explorer

Profile

Product Designer with nearly 10 years of experience across design and architecture, with a focused specialization in UX/UI over the past few years. I design digital experiences for e-commerce, SaaS, education platforms and game-inspired products, connecting user needs, business goals and visual clarity.

Experience

Experience Designer / UI-UX Designer

Object Edge · Mar 2023 to Present

Designing digital commerce and product experiences for B2B and B2C clients, including product listing pages, product detail pages, dashboards, design systems, navigation patterns and conversion-focused flows.

Product Designer / Web Designer

Freelance and UAIX Smart Design · Feb 2021 to Present

Creating websites, interfaces and digital experiences for small businesses and independent projects, combining visual design, UX structure and practical implementation constraints.

UX/UI Designer / Product Designer

Escola Conquer · Jun 2022 to Feb 2023

Worked on B2B and B2C education products, including LMS/LXP experiences, class management flows, internal systems and admin tools for a high-scale learning ecosystem.

Junior UX/UI Designer and Web Designer

Vennx Consultancy · Nov 2021 to May 2022

Designed web interfaces, landing pages and digital assets, strengthening the transition from visual and web design into product-focused UX/UI work.

Architect / Design Background

Architecture and consulting experience · 2015 to 2018

Built a foundation in spatial design, systems thinking, presentation, research and visual communication through architecture work and international academic collaboration.

Selected impact

  • Designed e-commerce experiences across B2B and B2C journeys, including PLP, PDP, dashboards, order flows and navigation systems.
  • Created and improved admin workflows for education platforms, helping simplify complex operational tasks.
  • Structured design systems, component libraries and Figma files to improve consistency and developer handoff.
  • Explored Game UX through companion app concepts, game interface analysis and player-centered design studies.

beyond the portfolio

O Meio Noob

I use my YouTube channel to discuss games, UX and game design in Brazilian Portuguese. It helps show my perspective on player experience beyond traditional case studies.

Watch the channel

next step

See how this trajectory translates into product work.