Hybrid Product List Page
Designed a grid/list toggle to balance visual product discovery with high-density SKU management for power users.
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Enterprise E-commerce Redesign
Streamlining the B2B Cycle
Unifying a premium B2C rider experience with the high-density functional requirements of global retailers.
context
The B2B platform had to feel as polished as the consumer-facing brand while still supporting the speed, density and technical precision retailers need to manage inventory.
The challenge
The existing experience created a cognitive disconnect. Retailers needed dense inventory tools, but the interface lacked the premium quality expected from the brand ecosystem.
product visuals
Product views showing the shift between high-density B2B workflows and more visual, brand-aligned commerce patterns.
process
How the experience was shaped.
B2C Layout, B2B Functionality
Reused consumer-facing patterns for imagery and product hierarchy while adding retailer-specific quantity, pricing and specification panels.
Service Parts Finder
Integrated technical schematics and service parts into the purchase journey so mechanics could identify and order components with precision.
impact
What changed after the redesign.
- Unified
- Brand identity across rider and retailer touchpoints.
- 50%
- Shared components between B2C and B2B libraries.
- Enhanced
- Tool efficiency without sacrificing technical depth.
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